Exploring the Four Schools of Private Brands at the 134th Canton Fair!(一)

The 134th Canton Fair will begin on October 15, 2023. After three years of COVID-19 pandemic and the preheating of the 133th Canton Fair, the 134th Canton Fair is moving towards a comprehensive recovery. Against the backdrop of global and Chinese economic downturn, this Canton Fair has received unanimous attention from the country and enterprises, readjusting the layout of product exhibition halls, and giving more policy preferences to brand enterprises and large companies. As an exhibitor, I was fortunate enough to enter the exhibition hall in advance during the exhibition setup to witness the style of this year's exhibitors. This exhibition presents several more categories in the category of electric tools.

1. More large area booths
Large companies and brand merchants have received policy support, with more large-scale booths (more than 4 booths) in pavilions 9.2 and 10.2, such as 12 in Baoshide, 8 in Zhengyang, and 8 in Deli This has never appeared in the electric tool exhibition hall where every inch of land is precious in previous years.

2. More lithium battery product booths
The number of 220V plug-in products is decreasing, and there are more and more lithium-ion products, especially the 20V product platform, which has now become a key focus and development object for factories. Not only professional lithium battery factories, but more and more factories that exchange products are also developing lithium battery products, which will inevitably lead to an increase in product supply in the market and increasingly fierce competition between factories and products.

4. More booths for domestic factories to transform into foreign trade
Against the backdrop of a sluggish domestic market, domestic factories are increasing their efforts to explore the foreign trade market. The Canton Fair is undoubtedly the best stage and opportunity to showcase products such as electric hammers and pickaxes. Almost all factories that were previously mainly domestic have booths at this exhibition, such as TNT, INGHO, Guanli, Longneng, Endian, etc

3. There are more private brand booths - here, private brand refers to selling its own brand products to customers, adopting a brand regional agency sales model. Here, it more refers to brands mainly in developing countries.